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    Minimal changes

    INTELLIGENCE IN SELL-THROUGH
    FOR THE RETAIL INDUSTRY

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    TOTAL CONTROL OF PRODUCT ASSORTMENT AND AN END...

    TOTAL CONTROL OF PRODUCT ASSORTMENT
    AND AN END TO THE STOCKOUT

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    Intelligence in tools

    MONITORING AND ANALYSIS TOOLS
    OF POINT OF SALE IN REAL TIME

Uppoints

The Artificial Intelligence that monitors, gathers real-time data and yields results for the industry and retail sector in an uncomplicated and objective way.

SOLUTIONS FOR THE RETAIL INDUSTRY

INDUSTRY

Understanding and improving the sell-through

High-accuracy data for sales and display control of your products and campaigns.

We are a high-tech company that delivers analysis solutions of products and campaign behavior by employing artificial neural networks (ANNs, or Artificial Intelligence).

How do I figure out the exact moment of a stockout? Or my exact share of shelf? Is my product assortment compatible? How do I gauge the level of price sensitivity for my consumer? How do I gather real-time data with 100% accuracy? Where do I better implement the budget in its category management, and what is the ROI (Return on Investment)? These are some of the questions industries take into account when making decisions regarding their products and campaigns.

 

Our metrics:

  • Pick-up: product actually removed from the shelf.

 

Stockout

  • • Product assortment;
  • • Share of shelf;
  • • Multiple and simultaneous tracking of shoppers;
  • • Average time in sectors;
  • • Conversion rate by category / SKU (Stock Keeping Unit);
  • • Numerical count.

 

UpPoints provides all the answers. Our innovative technology allows for minimal changes in the real environment, guaranteeing a vast range of data monitoring benefits.

Monitor your products, connect your strategies and obtain the KPIs (Key Performance Indicators) that will make your product categories a benchmark for profitability and efficiency.

RETAIL

A more productive and profitable retail sector.

Cliente Varejo

It is essential to know the best placements in your retail, the consumer profile and his/her interaction with the spaces. Many clients will stop shopping if they don’t find the products they’re looking for. Through our artificial intelligence system, we are able to select and optimize the replacement processes in your retail and indicate the sectors with greater flow. Nothing beats coordinating a staff of stock replenishers with the most assertive distribution and layout standards for your retail business.

 

UpPoints enables a thorough assessment of your business. Our innovative technology ensures a minimal change impact on your layout, providing more freedom of movement and adjustment for the shoppers in your store, thus resulting in higher sales.

PARTNERS

Metrics and POS (Point of Sale) research with maximum efficiency

UpPoints improves the effectiveness of field research by providing a tool that allows for data interactions and extractions that were previously unachievable. We deliver high standards with much greater assertiveness than the SLAs (service-level agreement) currently offered in the market.

UpPoints considerably raises the value of current market research practices, automating the capture of all interactions between shoppers and product standard on shelves, building a robust real-time analytics.

 

METRICS FOR THE MARKET:

Our metrics:

  • Pick-up: product actually removed from the shelf.

 

Stockout

  • • Product assortment;
  • • Share of shelf;
  • • Multiple and simultaneous tracking of shoppers;
  • • Gondola thermodynamics;
  • • Price elasticity;
  • • Analysis of traction products;
  • • Average time in sectors;
  • • Conversion rate by category / SKU (Stock Keeping Unit);
  • • Numerical count

 
UpPoints’ analysis in the point of sale is very simplified and cost-effective.

We group all the captured data in our reports, or import them to any existing BI (Business Intelligence) infrastructure customized to meet the specific needs of each client. We collect real data with total accuracy. 

Without making any changes in the real environment, we capture all the movements with no need for intrusive elements or adaptations such as RFID (radio-frequency identification), QR Code, 3D glasses or others.

Confidentiality: our technology removes and treats the captured human image.

Simplicity and coverage: operations without human intervention on a 24 by 365 basis.

TECHNOLOGY

HOW DOES OUR TECHNOLOGY WORK?

UpPoints’ own innovative technology stems from research in Artificial Intelligence (AI) and artificial neural networks (ANNs), more specifically in Deep Neural Networks. Our unique and innovative methodology permits the creation of Artificial Neural Networks with a larger number of layers, leading to the solution of AI problems previously unfeasible due to high technology costs and the very extensive time required for the creation of such networks.

These technological advances make for a quick and easy absorbing of visual objects, in this case retail products, and a greater efficiency in the detection of objects in real environments.

 

INSTALLATION AND SET-UP

Our technology involves little or no real change from the real environment, resulting in zero impact on the layout of our clients. The installation requires a simple camera for capturing the real environment with the required minimal configurations, and an easy set-up guide that helps pointing the camera in the right direction.

We manage to keep an atmosphere that’s clean and free of human interference in the shopper’s purchase, allowing a continuous flow in the POS.

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CONTACT US

Send us your message by filling out the form.
Or give us a call on
+55 (48) 3371-1734.

Rua Santa Luzia, 100. Sala 804 – Trindade
Florianópolis/SC – Brazil
contato@uppoints.com