Metrics and POS (Point of Sale) research with maximum efficiency
UpPoints improves the effectiveness of field research by providing a tool that allows for data interactions and extractions that were previously unachievable. We deliver high standards with much greater assertiveness than the SLAs (service-level agreement) currently offered in the market.
UpPoints considerably raises the value of current market research practices, automating the capture of all interactions between shoppers and product standard on shelves, building a robust real-time analytics.
METRICS FOR THE MARKET:
- Pick-up: product actually removed from the shelf.
- • Product assortment;
- • Share of shelf;
- • Multiple and simultaneous tracking of shoppers;
- • Gondola thermodynamics;
- • Price elasticity;
- • Analysis of traction products;
- • Average time in sectors;
- • Conversion rate by category / SKU (Stock Keeping Unit);
- • Numerical count
UpPoints’ analysis in the point of sale is very simplified and cost-effective.
We group all the captured data in our reports, or import them to any existing BI (Business Intelligence) infrastructure customized to meet the specific needs of each client. We collect real data with total accuracy.
Without making any changes in the real environment, we capture all the movements with no need for intrusive elements or adaptations such as RFID (radio-frequency identification), QR Code, 3D glasses or others.
Confidentiality: our technology removes and treats the captured human image.
Simplicity and coverage: operations without human intervention on a 24 by 365 basis.